We unlock local brands’ global potential

✨ Who We Are

Unlockt Brands is the bridge between Korea’s most innovative beauty and wellness brands and U.S. consumers.

We build, operate, and grow category-defining brands — from skincare and wellness to color cosmetics and nail care — that are transforming how people experience K-beauty.

Our mission is simple: to unlock the full potential of K-beauty in the global market — through data, creativity, and bold execution.

🌟 Our Achievements

We’ve built one of the fastest-growing Korean brand portfolios in the U.S. — and we’re just getting started.

🛍️ Breaking into Major U.S. Retail

• Ohora’s debut at Walmart and Target (2024) marked the first major break-in of a Korean consumer brand into top U.S. mass retailers.
• We later launched “Best of K-Beauty” at Target, introducing the top Korean skincare brands including SKIN1004, ROUND LAB, BEAUTY OF JOSEON, TORRIDEN, SUNGBOON EDITOR to Target’s national shelves for the first time — a milestone for the entire category.
• Today, Unlockt continues expanding into color cosmetics, haircare, and wellness — broadening what “K-beauty” means for the U.S. shopper.

💅 Our Own Brand: Heyhae (heyhae.co)

• Our in-house nail brand Heyhae has seen 20–30% month-over-month growth since launch.
• Heyhae proudly earned the prestigious Allure Best of Beauty Award — one of the industry’s highest honors.
• On Amazon, Heyhae ranks as the #2 best-selling brand in the gel nail strip category, showing how innovation meets everyday appeal.

💼 What It’s Like to Work Here

We believe that culture is our competitive edge.

At Unlockt, you’ll work alongside a small, passionate team of builders, creators, and operators who thrive on making things happen. We challenge ideas, not people — and we live by our core values:

• 💬 Say What You Really Think (with Positive Intent)— Everyone’s perspective matters.